Facebook Pixel & CL Setup
Facebook Pixel & CL Setup
At eCommktg, we provide Facebook Pixel and Conversion API setup to ensure that your eCommerce store is fully optimized for Facebook Ads and Instagram Ads. With the proper integration, we help you track user behavior, optimize ad performance, and enhance your ability to retarget and convert customers. Our service is designed to seamlessly integrate your website with Facebook’s powerful tracking and analytics tools to boost your ad campaigns’ effectiveness.
What’s Included:
1. Facebook Pixel Setup
Pixel Installation: We install the Facebook Pixel on your eCommerce site to track and monitor user actions such as purchases, product views, add to cart, and more.
Pixel Configuration: Configuring the Pixel to track relevant events on your site, including custom events like checkout initiated and add to cart.
Event Tracking: Setting up standard events like ViewContent, AddToCart, InitiateCheckout, Purchase, and other custom events to gain detailed insights into your user journey and ad performance.
2. Facebook Conversion API Integration
Conversion API Setup: Integrating Facebook’s Conversion API to send server-side data directly to Facebook, ensuring better accuracy and reliability of data even with browser restrictions (e.g., iOS 14.5+ changes).
Enhanced Tracking: Use server-side tracking to capture more accurate events and actions, bypassing issues like ad blockers or data loss due to browser limitations.
Data-Driven Decisions: Track key metrics in real time and optimize campaigns for better ROI through precise data reporting.
3. Audience Building & Retargeting
Custom Audiences: Setting up Custom Audiences based on Pixel data (e.g., website visitors, cart abandoners, past purchasers) for effective remarketing campaigns.
Lookalike Audiences: Creating Lookalike Audiences to target users who are similar to your best-performing customers, thereby expanding your reach and increasing conversion rates.
Dynamic Ads Setup: Enabling Dynamic Product Ads on Facebook and Instagram to show personalized ads to users based on their behavior on your website.
4. Facebook Ads Integration with eCommerce
Product Catalog Integration: Connecting your product catalog to Facebook so you can run dynamic ads that showcase products users have shown interest in or added to their carts.
Ad Campaign Optimization: Leveraging Pixel data to continuously optimize Facebook and Instagram ad campaigns, improving cost-per-click (CPC) and cost-per-acquisition (CPA)
5. Ongoing Monitoring & Reporting
Tracking Optimization: Continuously optimizing tracking to ensure that every important event is captured, helping you track ROI accurately.
Monthly Performance Reports: Offering insights into the performance of your Pixel and Conversion API setup, along with recommendations for improving campaign results.
Troubleshooting & Adjustments: Regularly monitoring for issues with the Pixel and API setup to ensure accurate data flow and making adjustments when necessary.
Pricing
Pixel + Conversion API Setup
Facebook Pixel Installation + Conversion API Integration + Event Tracking
Advanced Setup & Optimization
Pixel + Conversion API + Audience Building + Dynamic Ads Setup
Add-On Services:
Facebook Ads Campaign Management: $500/month
Retargeting Strategy Setup: $299
Custom Audience Segmentation: $199
Book a Consultation
Ready to take your eCommerce business to the next level? Let’s discuss tailored strategies to accelerate your growth. Book a free consultation now, and our experts will provide you with a roadmap to success.
